WHAT I DO
I work across the entire growth system—so nothing gets missed. From strategy to systems to execution, every piece is designed to help you grow with clarity and confidence.
Market Evaluation & Expansion Strategy I identify the right market, audience, and channels before you spend, so expansion starts with evidence instead of guesswork.
Market & competitor analysis Ideal customer & positioning Channel & go-to-market strategy Expansion roadmap with priorities Data Cleanup & CRM Organization I clean, standardize, enrich, and structure your CRM data so your strategy rests on information you can actually trust.
Data audit & deduplication Standardization & enrichment CRM setup & segmentation Reporting foundation & dashboards Pipeline & Workflow Design I build pipeline stages, follow-up cadences, and reporting around how you really sell, so deals keep moving without relying on memory.
Pipeline architecture Stage definitions & SLAs Cadences & automation Forecasting & pipeline health Customer Experience & Retention Strategy I uncover why customers leave, build win-back plays, and set early-warning signals so at-risk accounts can be saved sooner.
CX audit & journey mapping Win-back & reactivation flows Loyalty & retention programs Churn signals & risk tracking Outreach Campaigns I build LinkedIn, email, and phone outreach on clean data with clear messaging, sequencing, tracking, and follow-up.
ICP-targeted messaging Multi-channel sequence design Deliverability & list hygiene Tracking, attribution & optimization AI Readiness Prep I prepare your data, processes, and use cases so AI supports growth instead of amplifying the mess underneath it.
Use case discovery Data & workflow readiness Tool recommendations Implementation roadmap Team Systems & Onboarding I turn your workflow into documented onboarding and training so your team can run the system confidently without depending on you.
Process documentation SOPs & playbooks Onboarding programs Training & accountability